Bonnier strengthens position within digital health publishing by acquiring leading health portal Netdoktor in Denmark.

As of today, Bonnier has acquired all shares of Netdoktor Media A/S including its main brand and asset Netdoktor.dk. Netdoktor will join a group of health related publishing and information companies in the sub-division Bonnier Healthcare within Bonnier’s Business to Business division.

“The acquisition of Netdoktor in Denmark is a vital step in our strategy to gradually expand and deepen our position within digital health publishing”, says Fredrik Andersson, Global Director Healthcare and Pharma. “We look forward to continue working with the experienced and talented team at Netdoktor in order to further develop the platform and the offering together with its Nordic peers within Bonnier Healthcare”, comments Fredrik Andersson.

“Bonnier Business to Business has during a long time increased its portfolio in digital health publishing”, comments Karmo Kaas-Lutsberg, CEO of Bonnier Business to Business. “Netdoktor will strengthen our position in Denmark significantly and provide an excellent base, from which we can further serve the Danish health community”, he continues.

“We are very happy to join the strong Nordic organization of Bonnier Healthcare and look forward to offer our users and customers new services and products in cooperation with our new colleagues,” says Rikke Esbjerg, CEO of Netdoktor Media.

Netdoktor is Denmark’s leading health portal with 2 million visits pr. month and has since the start in the 1990’s been providing the Danish public with trustworthy and accurate health and disease related information.

Netdoktor Media A/S has for the last three years been owned by CEO Rikke Esbjerg, and investors Jamie Brammer and Mikael Vissing, who in 2015 sold their healthcare software business Avaleo to KMD.

“With the new strength we have achieved through Bonnier’s ownership, we will be able to speed up our development and reach more medical target groups,” says Rikke Esbjerg, who will continue as CEO and Editor-in-chief of Netdoktor Media.

Bonnier Business to Business has operations in 10 countries with a focus on business news media and niche products for business professionals including a range of e-learning and knowledge products. Bonnier Healthcare is a sub-division to Bonnier Business to Business, where health publishing activities in 8 markets are grouped together. Through the acquisition of Netdoktor Media A/S, Bonnier Healthcare can now offer Nordic solutions within patient oriented health publishing including Netdoktor.se, NHI.no and Netlaakaari.fi.

Contact information
Fredrik Andersson, Global Director Healthcare & Pharma, Bonnier B2B: +46 725 620 591, fredrik.andersson@bonnier.se

Rikke Esbjerg, CEO, Netdoktor:  +45 22 64 29 37, re@netdoktor.dk